Our Founders

We combine AI innovation with deep procurement experience to build resilient supplier collaboration. Meet the leadership behind SupplyConnect and the principles that guide our work.

Brian Sieben

Chief Executive Officer

Alexander Hartmann

Founder

Daniel Brenner

Chief Technology Officer

Culture Our DNA – Simplify. Connect. Scale.

We build smarter connections for better supply, guided by principles that keep us fast, simple, and customer-obsessed.

Move Fast, Decisively

If it affects customers, we act swiftly. Reversible decisions happen without delay. We build, test, and iterate to maintain momentum. Our expertise makes us anticipate what matters – before it matters.

Customer obsession pays our salaries

Our customers are why we’re here. Building trust is the foundation of everything we do. Their success is our success. We don’t just promise – we deliver results. 

Seriously own It

We stand by our work, no excuses. And we’re our own toughest critics. We welcome sharp feedback because it makes us, and our products, even better. Trust is earned by building things that work. 

Bring the Passion, Slash the Overhead

We’re all in – passionate about our work and serious about having fun. We trust common sense over bureaucracy – rules are for when things go off the rails. If it smells like BS, it probably is. And we don’t do BS. 

Keep It Super Simple (K.I.S.S.)

We zero in on what matters, strip away the noise, and create solutions so simple they make Occam’s Razor look like it’s been through HR diversity training.

Smartly Re-Use, Don’t Re-Invent

Why build from scratch when a perfect wheel exists? We honour established foundations and use existing solutions with intelligence. Our goal is accelerated progress, not unnecessary novelty. 

Disagree, Commit, Move On

We encourage robust debate fostering ideas, not egos. Challenge us, push back, but once a decision is made, we are fully committed. If you are into defending positions or stealing glory, become an office politician (but not with us). 

Scroll to Top